Coming August 2020!
Show your support for small businesses around Fishers with the new Shop Fishers: Summer Series! Take advantage of special deals and promotions at Fishers businesses and restaurants every Wednesday in August. Help our local economy recover from the effects of COVID-19: shop small, eat local, and #ShopFishers!
Register Your Business
Business registration is now open through July 3.
Q: What is the Shop Fishers: Summer Series?
A: The Shop Fishers: Summer Series is a citywide celebration of our Fishers businesses and a spin-off of our annual Shop Fishers event on Small Business Saturday in November. During the Shop Fishers: Summer Series, local businesses and restaurants offer discounts and/or promotions valid every Wednesday throughout August, which the City will help to promote through a coordinated social media and marketing campaign.
Q: When is the Shop Fishers: Summer Series?
A: The event takes place throughout August, with special deals and promotions at participating businesses every Wednesday.
Q: How do I register my business to participate in the Shop Fishers: Summer Series?
A: The Shop Fishers: Summer Series is free to participate in, all you need to do is complete the business participation form. Once the form is completed, it will go to the City’s Public Relations & Community Engagement team who will get your information included on the website, event guide, and provide you with additional information about promoting the event.
Q: Is participation free?
A: Yes, there is no cost to participate in the Shop Fishers: Summer Series.
Q: What type of promotion should I run at my business during the Shop Fishers: Summer Series?
A: There are many ways to entice shoppers by offering sales, promotions, or exclusive items during Shop Fishers. Details can be whatever works best for your business or service.
Promotions can be offered to all customers during the Shop Fishers: Summer Series, or offered exclusively during a certain time of day or for the first XX customers. Example promotions include:
- A percentage off total purchase or a particular item
- An exclusive menu item only available during the Shop Fishers: Summer Series, or special product samples
- A free gift with purchase
- Buy one, get one free
- Gift card promotions (i.e. purchase a $50 gift card and get a free $10 gift card)
- Complimentary food/drink
- Live music or special programming at your business
Q: How can I help support the event as a participating business?
A: Part of the success of Shop Fishers is due to collaboration between the City and local businesses. A digital toolkit will be provided with sample social media content to help you promote your involvement in the initiative. Outside of promoting the event on social media, the City may ask you to display marketing materials at your business.